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Customer Challenges

The client, a fast-growing organic beauty product brand, wanted to establish a strong online presence to reach a wider audience and streamline their sales process. Their existing setup relied heavily on manual order management and social media sales, which led to:

Inefficient order tracking and delayed fulfilment.

Lack of centralized inventory management across multiple retail outlets.

No customer insights or data-driven marketing capabilities.

Difficulty in scaling due to disconnected sales and logistics workflows.

The client needed a robust, scalable, and secure e-commerce platform capable of handling both B2C and wholesale operations while reflecting their brand’s premium, nature-inspired identity.

Solution

Our team designed and developed a custom e-commerce platform built on the .NET Core framework, providing a seamless and high-performance online shopping experience.

Responsive storefront

Rich product listings, images, and advanced filters.

Integrated payment gateway

Supporting multiple local and international payment methods.

Centralized inventory management system

Automated stock updates across physical stores and the online platform.

Role-based admin dashboard

Managing orders, promotions, and customer data.

Customer account management

Order history, wish lists, and loyalty points.

SEO-friendly structure

Integration with marketing tools (email campaigns, Google Analytics, and Facebook Pixel)

The system was deployed on a cloud-based infrastructure, ensuring high availability and scalability for seasonal traffic surges

Tech Stack

Backend

.NET Core
ASP.NET Web API

Frontend

Angular

Database

MS SQL Server

Hosting

Microsoft Azure

Azure Services

App Services
Functions
RDS
Service Bus
Blob Storage
Logic Apps
Azure DevOps

Payment

Stripe

Other Tools

SendGrid

Result

The new e-commerce platform significantly enhanced the client's digital sales operations and customer engagement.

The solution positioned the brand as a modern, eco-conscious online retailer capable of serving customers across multiple geographies.

70% reduction in manual order processing time.
2.5× increase in online sales within the first 6 months of launch.
Real-time visibility into inventory and sales data across all channels.
Improved user experience leading to higher repeat purchase rates.

What Our Client Says about Project

Team at Karmsoft, was instrumental in our transition from a print-based newsletter company to fully digital in less than a year’s time. We had a web presence previously, but not on the scale we have now. Anything we asked of, they would find a solution. We handle lots of data, and Karmsoft came up with some unique ways to process and display that information.

Sophie Alexandra

Director