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Customer Challenges

A global life sciences organization specializing in genomic products and services sought to modernize its online presence and digital customer experience. Their existing web platform lacked flexibility, performance, and scalable content management capabilities to support growing service offerings and market expansion. Key challenges included:

Fragmented information architecture that made it difficult for visitors to explore complex scientific products and workflows.

Static content that was hard to update frequently and required developer involvement for even minor changes.

The need for a platform that could handle large volumes of structured scientific content such as services, sequencing tools, and application areas.

Multilingual and regional support to serve a global research and biotech audience.

SEO optimization to drive organic traffic and improve visibility in a competitive life sciences market.

Integration of resource hubs, tool interfaces, and dynamic content sections without compromising performance.

The client needed a scalable, intuitive CMS to support a high-visibility genomics services portal with rich scientific content and user-centric navigation.

Solution

We developed an enterprise-grade content platform using Umbraco CMS, designed to handle structured scientific content, dynamic page layouts, and frequent editorial updates with ease.

Flexible Content Architecture

Defined reusable content types to enable consistent content modeling and ease of updates.

Modular Page Builder

Empowered editorial teams to compose rich landing pages without developer intervention.

Advanced Navigation & Search

Created intuitive global and contextual navigation structures, making it easy for users to find relevant products and services.

SEO & Performance Optimization

Optimized metadata, content hierarchy, structured markup, and caching strategies to improve search visibility and performance.

Responsive & Accessible UI

Designed user interfaces that are responsive across devices, with a focus on readability and usability for a scientific audience.

This architecture ensured that client could scale content effortlessly while maintaining a consistent, professional brand presence.

Tech Stack

Web App

Umbraco CMS
C#
ASP.NET MVC

Database

MS SQL Server

Hosting

Azure App Service
Azure SQL Database

Other Tools

Redis

Result

The Umbraco CMS implementation delivered both operational efficiency and enhanced digital engagement.

50% Faster Content Publishing.
35% Increase in Organic Search Visibility.
28% Improvement in User Engagement.
Scalable Content Ecosystem supports complex scientific content.

Client Feedback

“The new CMS platform has transformed how we manage and present our complex scientific offerings. What used to take days of development work can now be done in minutes by our editorial team. The improved user experience has driven measurable engagement improvements and strengthened our digital footprint.”

James Corne

Co-Founder