Building your website using Kentico


In today's digital age, having a strong online presence is crucial for businesses and individuals alike. A well-designed and functional website can be a powerful tool for attracting and engaging customers. But if you want to choose the best CMS for your website, there are several factors to take into consideration, like its features, compatibility, reviews, marketing tools, usability, etc.

One popular content management system that empowers users to create and manage their websites effectively is Kentico. You might be wondering why you should choose Kentico and what makes it different from other content management systems. So let's get to know the robust nature of Kentico for building your website.

What is the Kentico platform known for?

The most advanced forms of digital marketing, eCommerce, and content management are available to businesses through the Kentico platform. In a nutshell, Kentico is a CMS platform similar to WordPress that enables you to create modern websites. Microsoft SQL Server and ASP.NET MVC, one of the newest online development technologies, are the foundations of this prominent CMS platform

The newest version of the family, Kentico Xperience 13, includes both on-premises and cloud functionality. Kentico provides users with an intuitive interface, powerful customization options, and scalability to meet the needs of both small businesses and enterprise-level organizations. There's more to discover.

Reasons to Choose Kentico as Your CMS

• A secure platform

Kentico prioritizes website security, implementing robust measures to protect against potential cyber threats. The platform makes regular security updates and patches to ensure that your website and valuable data would remain safe, reducing the risk of security breaches and unauthorized access.

Kentico is one of the most secure content management systems in the world because of its additional security measures, which include regular server auditing services. With Kentico, you can trust that your online presence is built on a secure foundation. Developers can set granular permissions for various sites and applications in the administration interface thanks to its unique security model.

• Trusted by top companies around the world

The rising reputation of Kentico is built on its successful implementations and satisfied clients across various industries. Many renowned companies globally rely on Kentico for their digital needs, showcasing its reliability and effectiveness, which is more than 15% of the Fortune 500 companies such as Hyundai, Heineken, Microsoft, Honeywell, Delta, etc. So when you choose Kentico, you align yourself with a trusted CMS platform with a proven track record.

• A featureful comprehensive digital marketing tools

Unlike other CMS platforms, Kentico offers an extensive suite of digital marketing tools that empower businesses to execute effective marketing strategies. From search engine optimization (SEO) features to content personalization, email marketing campaigns, and analytics, Kentico provides the necessary tools to drive customer engagement, conversions, and business growth

These features are simple to use and provide an in-depth review of the advertising efforts. Some of the tools used in marketing here are A/B testing, integrated campaign management, marketing automation, lead scoring, etc.

• User-friendly and simple to use

Another boasting factor for Kentico to become the most trusted CMS to build websites is because of its user-friendly interface and intuitive editing capabilities. Whether you're a technical expert or a beginner, you can easily create and manage website content without extensive coding knowledge or HTML to use the CMS. The drag-and-drop functionality and visual content editing make the process seamless and efficient, enabling you to focus on your content and user experience.

• Customize the CMS platform as per business needs

Customization abilities are the most prominent competitive edge in today's web development process. So what makes Kentico the go-to website-building platform is it's easily customizable as per your organization's needs. Whether it's customizing layouts, designing templates, or integrating third-party extensions, Kentico provides flexibility and scalability to adapt to your evolving needs. This enables you to create a unique website that aligns with your brand identity and delivers a personalized user experience.

• Build mobile-friendly device

In 2023, almost everyone in the world owns a smartphone, and the majority of traffic to websites today comes from these mobile devices. So, you can imagine how building a website that can seamlessly run on any mobile device is essential. Kentico enables you to create mobile-friendly websites effortlessly.

Its responsive design capabilities ensure that your website adapts to different screen sizes and devices, providing a seamless user experience on mobile phones, tablets, and other devices. It is all thanks to the Headless CMS, where content can be accessed through APIs on the front end as it is a back-end-only content management system. So contents can be displayed on any device.

• Seamless content management

It is a robust content management platform where the features make it easier to create, edit and publish content. Its intuitive interface and user-friendly tools allow you to manage your website content efficiently. From creating and organizing pages to managing media assets from mobile devices and implementing multi-language support, Kentico streamlines content management processes, saving you time and effort.

Users can manage, track and approve the content at each stage, from creation to publishing, editing to archiving, and from revision to archiving. Administrators can even designate editors for particular projects and customize the approval procedure.

• Meet large-scale requirements

It is always great to build a website on a platform that can handle large-scale development and integrations. The latest version of Kentico is designed to work on large-scale websites and high-traffic volumes. It provides robust scalability and performance, ensuring that your website remains fast and responsive even as your business grows. This means there is no need to worry about your website's capabilities, whether you are developing a mobile application on Kentico, a web application, an IoT application, etc.

With Kentico, you can confidently handle increased website traffic, accommodate a large number of pages, and deliver a smooth user experience without compromising performance.

• Automate Marketing Activities

With its comprehensive suite of digital marketing tools, building your website on Kentico will enable you to automate that streamlines your marketing activities. From email marketing campaigns and lead nurturing to personalization and analytics, Kentico empowers you to automate repetitive marketing tasks, target specific customer segments, and measure campaign effectiveness. It would save you a lot of time and enhance your marketing efficiency. You can focus more on strategic initiatives and improving overall marketing ROI.

• Reuse the content already on the website

Choosing Kentico as your CMS offers the advantage of reusing the content already present on your website. This feature of Kentico is highly useful if your website already has pages, elements, and sections that don't need extra content. Using a content tree, there are three quick ways to reuse the content that is currently on your website.

You can use a linked node interface, which allows you to link a new page or object with the previous one to update the content. The related pages tab would allow you to use related pages on the website and through the page type field to use the ad-hoc related data. You can just update the content in one section, and all other related pages will update automatically. Without having to worry about SEO, you can easily copy and paste the widgets' information anywhere you need it.

• Integrate Voice Assistance

One compelling reason to choose Kentico as your CMS is its ability to integrate voice assistance into your website. Kentico recognizes the growing significance of voice-activated technologies and provides built-in capabilities to seamlessly incorporate voice assistants

When your website is enabled with voice search, voice commands, and voice-driven interaction, Kentico empowers you to enhance the user experience and stay ahead in the age of voice-enabled devices and virtual assistants. With Kentico, you can deliver a more intuitive and accessible website, cater to the increasing number of users relying on voice interactions, and differentiate your online presence by embracing cutting-edge voice technology

• Model-view-controller architectural pattern

Kentico follows the widely adopted model-view-controller (MVC) architectural pattern. This promotes the separation of concerns, making your website more scalable, maintainable, and flexible. With the MVC approach, you can easily manage the presentation layer, business logic, and data handling, ensuring a clean code structure and improved development efficiency.

The features in this new Kentico version include dynamic routing, page builder, and pre-built widgets. With Kentico's support for MVC, you can ensure a clean and structured codebase, streamline development processes, and achieve better performance of your website. There is also the availability of an integration feature to synchronize the existing integration to Zapier, REST API, etc., with Kentico Pages.

• Content-tree-based URL routing

Kentico offers content-tree-based URL routing, allowing you to create a logical and hierarchical structure for your website's content. This approach ensures that your URLs reflect the organization of your content, making them more user-friendly and search engine optimized. As it provides meaningful and structured URLs, your website will have a better user experience, improved SEO ranking, and enhanced website navigation.


Building a website using Kentico offers numerous benefits, from powerful content management capabilities to integrated e-commerce and digital marketing tools. Make sure to continuously update and maintain your website to ensure its optimal performance and security. With Kentico's versatility and the support of its vibrant community, you'll have the tools you need to build and grow your online presence successfully.

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